Information for students
How to persuade a person to buy an expensive thing? The deputy director of the radio station “Radio 2x2” shares advertizing secrets with USU students
A master class given by Vyacheslav Savitsky, the Deputy Director of the radio station Radio 2х2, was held at the USU media center. The students of the Faculty of Culture and Art were informed about the secrets that are used on the radio station in writing advertising texts, and also participated in the experiment.
Imagine that you need to sell a phone that costs 60 thousand, but this is a big
sum of money for a person. He says
to you about it. What
will you reply in order to sell the goods? Vyacheslav turned to
The students suggested an answer that the phone would last a long time or that it would pay off quickly.
"Then you will begin to justify yourself," retorted Vyacheslav. - In order to interest a person, it is enough to ask one question - "Expensive compared to what?". So you can make him get into a conversation with you, and this increases the chances that he will buy something from you. Perhaps he will take not just this phone, but you are likely to sell something. A million, is it a lot?
- It depends on what to compare with, - an answer came from the hall.
For the first correct answer, Vyacheslav handed the certificate to the beauty salon.
"Such tricks are used on the radio," the founder of the radio station said. - In order to write an advertising text, you need to know who your potential buyer will be. The text should be short and concise on the radio. You can advertise in 20 words in 10 seconds. 1 second - 2 words.
At the end of the master class, Vyacheslav Savitsky invited the students to the radio station to have an interview.